What is breathing room? Breathing room (or white space) separates elements in a design and improves the overall visual layout. For example, if you have a section of your screen dedicated to news and a section dedicated to weather, the breathing room is the amount of empty space in-between each item. Too little white space can lead to confusion, disorganization and no focus; too much could highlight a lack of content and make the screen feel empty.

White space is not wasted space. When used correctly, white space brings balance to a layout. It allows the eye to flow through the information listed which creates a better user experience. Allowing your content to breathe means people can focus on a section of the screen, absorb the content, retain the content and then move on to the next section of the screen which results in successful digital signage.

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Good

Good flow. Your eye moves across the screen from left to right absorbing information.

Bad

Too congested. Hard to stay focused and follow one section of the screen.

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Helpful Tips

• White space - Helps maintain focus
• White space - Improves visual organization
• White space - Increases readability

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